BRIT Award predictions 2010

The past week has seen the BRIT Award nominations for 2010 take place, with the results to be declared on 16 February at the ceremony at Earls Court. In general, the shortlist appears a little lightweight and predictable this year, with pop and dance acts seemingly faring better than indie and rock acts. This reflects the dominance of these genres in the charts during 2009.

In order to build up a sense of anticipation (and to build up my sense of self-importance!), I have decided to provide my lowdown on who is likely to walk away with some decorative pieces for their coffee table or en-suite lavatory, while also stating who I would dish out the gongs to. Let's just hope I don't upset any Russian Pet Shop Boys fans this year. Enjoy!


BEST BRITISH FEMALE SOLO ARTIST (Bat For Lashes, Florence & The Machine, Leona Lewis, Lily Allen & Pixie Lott)
All of these artists have attracted a fair amount of coverage in the past year. Leona Lewis in particular would win a Brit Award for ubiquity. Pixie Lott has enjoyed plenty of chart success in 2009 so I guess she is a frontrunner. I don't like either Lily Allen or her music but she attracted plenty of coverage last year and her album sold well. Florence and her machine have been the darlings of the music press over the past year and her album was one of the top sellers last year, so that suggests she is likely to win this. Brighton's very own Bat For Lashes aka Natasha Khan though released one of my favourite albums last year and so she would get my vote.
PREDICTION TO WIN: Florence & The Machine MY SELECTION: Bat For Lashes

BEST BRITISH MALE SOLO ARTIST (Calvin Harris, Dizzee Rascal, Mika, Paolo Nutini, Robbie Williams)
A curious list of nominees here, not least because I didn't realise Mika was even British! According to Wikipedia, he was born in Beirut. As per usual, you sense that the Brits committee had difficulty drawing up a shortlist for this category. Calvin Harris and Dizzee Rascal have had the most chart success over the past year which puts them in the running to win this. Robbie Williams is being given the lifetime achievement award which is usually a polite way of saying that the music you are releasing now should only be played to scare away stray cats. Paolo Nutini has released a couple of good tracks although I'm not sure he is cut out to sing reggae as he tries on his latest effort. Not a vintage renewal of this award, but I think Calvin might just edge out Dizzee.
PREDICTION TO WIN: Calvin Harris MY SELECTION: Paolo Nutini

BEST BRITISH BREAKTHROUGH ACT (Florence & The Machine, Friendly Fires, JLS, La Roux, Pixie Lott)
This looks like a hard one to call as you have a couple of acts that will appeal to teenage girls in the form of JLS and La Roux and then you have a couple of acts that the critics quite like in the form of Florence & The Machine and Friendly Fires. So it really depends on which audience is going to influence the vote the most. Florence has got nominations elsewhere and she will walk away with best British female at least, so I think this might be an award she misses out on here. I'm not sure JLS winning would do the street cred of the Brits much good, although it could cause a crush in the mosh pit. I've got a sneaking suspicion that La Roux might walk away with the honours here.
PREDICTION TO WIN: La Roux MY SELECTION: Florence & The Machine

BEST BRITISH GROUP (Doves, Friendly Fires, JLS, Kasabian, Muse)
I'm trying hard to suppress laughter in seeing that JLS have been nominated for this category. In saying that, it's not really a vintage shortlist in comparison with previous years. The only album out of these acts that I bought last year was by Doves and it was one of those albums I listened to a couple of times and then didn't bother with again, certainly not as good as their previous album. I like Muse but didn't buy their last album, but they have released a couple of good singles cuts. With Oasis having called it a day in a sea of acrimony, Kasabian have entered stage right and they released a couple of good singles too in 'Fire' and 'Underdog'. Acts that are quite popular live tend to do quite well in this category, so maybe JLS have a chance after all! But Kasabian and Muse are both well regarded as live acts, so I think the winner comes from one of those 2 and as Kasabian's album sold particularly well last year, I'd take them to edge it.
PREDICTION TO WIN: Kasabian MY SELECTION: Muse

BEST BRITISH ALBUM (Dizzee Rascal, Florence & The Machine, Kasabian, Lily Allen, Paolo Nutini)
The best British album of last year in my opinion was 'To Lose My Life' by White Lies, but that doesn't appear to have been nominated. What a travesty. I guess it is a sign of the times because for the first time in a good number of years, I don't own any of the albums that have been nominated. That makes it difficult to offer much of a meaningful appraisal on who should win. Kasabian and Florence were responsible for the best sellers last year and so that suggests to me that one of those two acts will probably win. I can't really see Dizzee Rascal winning, that would be a bonkers decision and I don't have the fear that Lily Allen will win (did you see what I did there, did you?). Again, a close call, but I think this might be Florence's second award of the night.
PREDICTION TO WIN: Florence & The Machine MY SELECTION: Erm....I guess Kasabian as it's the only album out of these I've really heard anything of

BEST BRITISH SINGLE (Alesha Dixon: Breathe Slow, Alexandra Burke: Bad Boys, Cheryl Cole: Fight For This Love, Joe McElderry: The Climb, JLS: Beat Again, La Roux: In For The Kill, Lily Allen: The Fear, Pixie Lott: Mama Do, Taio Cruz: Break Your Heart, Tinchy Stryder: Number 1)
As usual, the best single seems to be largely influenced by pop songs. Would I be right in thinking that these nominees are largely determined by the best selling singles of the year? Alexandra Burke would win the award for most annoying song of the year and The Climb was such a good song that it got outsold for Christmas number 1 by a metal song that was originally released 17 years before. Cheryl Cole is bound to be in with a shout for this, as will Tinchy Stryder and Pixie Lott. But I think this award will provide JLS with their moment of destiny.
PREDICTION TO WIN: JLS MY SELECTION: I wouldn't pick any of them, but The Fear is the best of a bad bunch

BEST INTERNATIONAL FEMALE ARTIST (Lady GaGa, Ladyhawke, Norah Jones, Rihanna, Shakira)
Always nice to see Shakira nominated, not least so we can see whether a certain part of her anatomy are as humble as mountains. Rihanna's presence would not be too shabby either. I didn't realise Norah Jones had released anything for about 5 years but I can't imagine I missed anything. I've got Ladyhawke's album. If you haven't heard of her, check her out, she's an Australian singer-songwriter with a sort of electronica/80s feel to her sound and she released a particularly good song called 'My Delirium'. The fact I'm telling you all this though informs you that she won't win the award. There can only be one winner though. Lady GaGa had an incredible 2009 in terms of commercial success and she's performing on the night, she won't be going home empty handed. I imagine her acceptance speech will be worth seeing, as will her outfit.
PREDICTION TO WIN: Lady GaGa MY SELECTION: Ladyhawke

BEST INTERNATIONAL MALE ARTIST (Bruce Springsteen, Jay-Z, Eminem, Michael Buble, Seasick Steve)
As ever, this category should be sponsored by Stannah Stairlifts or Saga Holidays given that both Bruce Springsteen and Seasick Steve would probably qualify for a bus pass. Let's hope that the latter chooses to fly to the ceremony. Michael Buble seems to be one of these crooners who is popular with the ladies, so he's not without a chance. But that then leaves us with the battle of the rappers and although Eminem returned to the fold last year, Jay-Z seemed to be everywhere. When he wasn't recording his own material, he was collaborating on other people's. His work ethic probably gives him the nod for this award.
PREDICTION TO WIN: Jay-Z MY SELECTION: Jay-Z

BEST INTERNATIONAL ALBUM (Animal Collective, Black Eyed Peas, Empire Of The Sun, Jay-Z, Lady GaGa)
As with the best British album, for the first time in several years, I own none of the nominees in this category either. Must say that I'm surprised U2's album didn't make the shortlist though, as it was their best album for quite some time. Animal Collective are one of those bands that critics talk up a lot but I've not heard any of their material. Not really familiar with Empire Of The Sun either, other than the film with a young Christian Bale in the lead role. Black Eyed Peas had another good year and they are not without a chance here, but I expect the assembled audience will be going GaGa again.
PREDICTION TO WIN: Lady GaGa MY SELECTION: Don't care

BEST INTERNATIONAL BREAKTHROUGH ACT (Animal Collective, Daniel Merriweather, Empire Of The Sun, Lady GaGa, Taylor Swift)
You know who aside, these artists all made such an impact in breaking through last year that I barely heard any of their material. Daniel Merriweather and Taylor Swift have their followers and the other 2 bands may well go on to bigger and better things, but there is a certain air of inevitability about who will be winning this award. Hat-trick for the poker faced oddball.
PREDICTION TO WIN: Lady GaGa MY SELECTION: Pass

CRITICS' CHOICE (Ellie Goulding, Delphic, Marina & The Diamonds)
Not sure if this award has already been decided, but I remember Florence & The Machine won this last year before the ceremony took place. Given that, presumably Marina & The Diamonds must stand a good chance this time. Ellie Goulding just came top of the BBC's 10 acts to follow this year, so that must give her a very good chance too. Judging by how last year's winner fared in the award nominations this year, whoever wins is likely to be up for some of the main awards next year.
PREDICTION TO WIN: Ellie Goulding MY SELECTION: Ellie Goulding

OUTSTANDING CONTRIBUTION (Robbie Williams)
I suppose you tend to forget how long Robbie's been around now. His first solo song was released in 1996 and his first album came out the following year, plus if you include all his early Take That work then he's been in the industry for nearly 20 years. His past 2 or 3 albums have been pretty mediocre from what I've heard of them and I wouldn't say I was a massive fan of his earlier stuff, but he has always been about his live performances rather than someone who releases great albums that live long in the memory. In terms of showmen, he's always managed to put bums on seats and made money for the record execs, so given that this is their awards showpiece, they were bound to show their gratitude sooner or later.

BEST BRITS ALBUM OF LAST 30 YEARS (Coldplay: Rush Of Blood To The Head, Dido: No Angel, Dire Straits: Brothers In Arms, Duffy: Rockferry, Keane: Hopes & Fears, Oasis: Morning Glory, Phil Collins: No Jacket Required, Sade: Diamond Life, The Verve: Urban Hymns, Travis: The Man Who)
As this is apparently the 30th BRIT Awards, there are a couple of extra categories this year and the first of them is the best album of the past 30 years. Considering some of the great British albums that could have been chosen but weren't, you have to wonder about the sanity of the shortlisting panel for suggesting Phil Collins and Duffy for an award that marks the best of music in the past 30 years. Phil Collins might just be eligible to win an award for best portrayal of a Great Train Robber on film, but there is very little else he is best at. As a fan of both Coldplay and Oasis, I would question whether the albums nominated are those respective bands' best albums. There is a case for Definitely Maybe and X&Y being their best work. Nonetheless, these albums are their most commercially successful which is why they are here. I think 'The Man Who' is an excellent album and would come very close to winning this. But if pushed, Morning Glory would have to get the honours.
PREDICTION TO WIN: Oasis MY SELECTION: Oasis

THE BRIT HITS 30 - BEST BRITS LIVE PERFORMANCE
Some rather odd nominations in this category which is for the best live performance at the BRIT Awards in its 30 year history. As you'd expect, Robbie Williams, Take That, Michael Jackson and Paul McCartney are all nominated. Rather more surprisingly, Bros and the Spice Girls are also nominated. Coldplay's performance of Clocks a few years ago rocked and is certainly a contender. I also remember the Scissor Sisters set being well received a few years back, so they have a chance. And of course, how can we forget Kylie? But I'd go for Michael Jackson, although not so much for his performance but because Jarvis Cocker's stage invasion which is one of those iconic BRIT Award moments. I'm not so certain the judging panel have a sense of humour though, so I expect this award may be heading elsewhere.
PREDICTION TO WIN: Paul McCartney MY SELECTION: Michael Jackson with special credit to Jarvis Cocker's derriere, just edging out Kylie and her, erm, derriere